![]() ![]() Customers are seeking your product which is why they buy it, so they are rooting for you and want to give you as much feedback as you ask for/can handle. There’s nothing embarrassing about trying, and no one expects the first version of what you put out to be perfect and the final form of your product. Just get started, complete what you start, and actively listen to any responses to what you’re putting out there. If you could give a piece of advice to someone who wanted to pursue your career, what would it be? Launching XCJ and sharing Chinese food is also my way of encouraging other Asian Americans to show up as they are. I did not know how good I had it, having parents who cared enough to cook my favorite dishes from scratch – living apart for all of my adult life, I very much miss my mom’s home cooking and have even incorporated some of her recipes into our food products. ![]() In response, she looked into my empty lunch box and examined my unused metal spoon - this was the same day I learned I was horrible at telling lies, and also the last day my mom cooked me lunch.Īs I’ve grown older, I have learned to appreciate the rich history of my Chinese heritage and Chinese food. ![]() When I returned home that day, I remember telling my mom that my homemade lunch tasted great that day so I devoured it all. I desperately wanted to fit in with the kids who had lunch boxes of white bread and floppy cheese pizzas and I felt the only way to do so was to publicly renounce the “weird” lunch my mom had cooked for me by throwing it into the cafeteria trash bin. I was ecstatic when we would make it out to Olive Garden or Red Robin! When I was in 3rd grade, I had my “lunch box moment”. We ate Chinese food at home daily and on the rare occasions we ate out at restaurants, it was also at Chinese restaurants. Growing up as an Asian American kid - I didn’t appreciate Chinese food as much. Internal to the family, food was the way to celebrate accomplishments and also the way to break the ice after an argument and express care. External to the family, food (and many potlucks) was a way to connect with chosen family in a country where we had no relatives and limited support networks. I am one of the co-founders of Xiao Chi Jie (XCJ), a direct-to-consumer modern Chinese food company.ĭefinitely – food has been a love language in my family as I believe many third culture kids have also experienced. What is your title and where do you currently work? I’m currently based out of Seattle! I was a bit of a nomadic kid – I was born in Dallas and had lived in the Bay Area, Rhode Island, Boston, Seattle, Philadelphia, New York, then SF again before coming back to Seattle. ![]()
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